McKinsey reports that less than 30% of companies enjoy true digital transformation success, and only 16% realize improved performance and sustainable changes. A good process-centered use case should specify three things: a process change, the required enablers (data and technology tools, capabilities, changes in mandates and responsibilities, legal and contractual requirements, and others), and the expected benefit. “They don’t have the capabilities to drive their transformation, or the key capabilities sit with people who have other day jobs, and they don’t get freed up to be able to work on the transformation.” To realize the full bottom-line benefit from digital use cases, managers must adjust baselines to eliminate unproductive time and generate value. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. Use cases defined in this way deliver greater benefits while building the understanding and conviction of the workforce, from the CEO to managers and frontline workers in various functional groups and decentralized business units. Digital transformation (DX) encompasses how organizations employ technology to re-imagine and re-invent their processes and offerings to achieve a competitive advantage across the business. This will often be after it has scaled the project-level use cases developed in the first pilots and stabilized them across the business. The McKinsey survey found that the COVID-19 pandemic has significantly accelerated the pace of adoption of digital transformation technologies, as well as other speeding up other business … We define a successful transformation as one that, according to respondents, was very or completely successful at both improving performance and equipping the organization to sustain improvements over time. That is a lot of wasted time, money and unmet expectations. A few had succeeded in the pilot phase, but the company had struggled to apply those solutions at scale. For example, a use case defined as “reduce losses from unrecoverable rework on steel-concrete connections by 10 percent by visualizing fabrication details with 3-D models” is easier to comprehend and act on than a use case defined as “provide access to 3-D models from all devices.”. The essence of the whitepaper is captured well in its introduction: “Improving the parts improves only those parts, without necessarily reaching the whole. The think tank believes that organizations must assess their own transformation competency and environmental complexity before making a decision. E&C companies should therefore devote special attention to activities that involve multiple disciplines and groups and design digital use cases that smooth the interactions among them. The whitepaper or the think tank’s consultants don’t exactly say that companies must invest in digital transformation projects that are of significant value in order to succeed — instead, they suggest picking up projects that impact the enterprise as a whole. Broadly, a digital transformation involves two types of change: business-model innovation, whereby companies introduce digitally enabled products and services, and operational improvement, whereby companies apply advanced technologies and ways of working to enhance the development and delivery of projects. Digital transformation needs to work for the entire organization. Misunderstanding what “Digital Transformation” means, coupled with poor internal alignment, is often why digital efforts fail. The creation of use cases is an ongoing effort, and new opportunities for improvement often emerge once first-wave use cases are in place. In a recent study, McKinsey found success rates of transformation efforts to be staggeringly low. Bringing in exciting new technology is great, but it’s … McKinsey found out in a survey of more than 1700 C-suite execs that the average digital transformation stands a 45% likelihood of … Leveraging technology and changing an organization’s mindset, … Financial Services technology is currently in the midst of a profound transformation… The social and economic upheaval of the last year has shown the value of digital transformation in business. Gernot Strube is a senior partner in the Munich office. Learn more about cookies, Opens in new Previously, the company had sourced similar products from different suppliers. After years of McKinsey research on organizational transformations, 1 the results from our latest McKinsey Global Survey on the topic confirm a long-standing trend: few executives say their … McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. After spending five years and countless sums on trialing new software platforms and ways of working, the executive team at a large contractor was nearly ready to call an end to its digital-transformation program. The resulting improvement, a 12 percent reduction in rework hours at the contractor’s job site, demonstrated the benefit of smoothing communication between these previously disconnected organizations. Teams need not take a leap of faith when adjusting baselines. They should also start to adopt digital ways of working, shifting from a traditional, linear design process to a more agile approach that consists of faster iteration in short test-and-refine loops. For example, organizations with high transformation competency looking at projects with low complexity in the environment or ecosystem should take a “big bang” approach to implementation and look at a project duration of 24 to 32 weeks. After the app was developed, the team defined a new use case to push safety briefings and alerts through the app so supervisors could disseminate them to teams. One company achieved an enterprise-wide The record of studies on digital transformation indicate a high failure rate, with a notable 2013 McKinsey study finding that 70% fail. Further, McKinsey believes that cross-functional transformations can reduce enterprise risk, enhance resiliency across the board, and help keep up with the rapid changes brought about by competitors and the market. Portfolio Transformation. The following characteristics of the construction industry make digital transformation particularly challenging: These characteristics of the E&C industry make it harder for companies to develop digital solutions that they can apply to multiple projects. But the biggest failure factor is NOT what you think! In one McKinsey survey, just 16 percent of respondents said their organizations’ digital transformations had delivered sustainable performance improvements. 2. I only just stumbled across this 124 page report from McKinsey and, building on yesterday’s free research from Deloitte, this report is all about digital transformation and replacing core systems, my favourite subject.. Here’s the intro: Next-gen Technology transformation in Financial Services. When planning the approach to the multiyear digital transformation journey, break the project into short-term projects and goals that can deliver measurable results aligned with the vision and strategic intent. Reskill and restructure engineering teams. To ensure sustained success, companies must also prioritize efforts to define new products and services as well as digitize their operating models. For more on cross-industry challenges, see Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, “Why digital strategies fail,” January 2018; “Unlocking success in digital transformations,” October 2018; “How the implementation of organizational change is evolving,” February 2018; and “Can IT rise to the digital challenge?,” October 2018. Hence, cross-functional transformation projects that get different parts of the business involved, impact both the top and the bottom line, and involve more of the workforce tend to have a big impact overall. The typical construction project involves a multitude of independent subcontractors and suppliers, which have little incentive to embrace new methods during the brief periods when they are on the job. Connect projects to unlock impact across the enterprise. McKinsey outlines four digital transformation archetypes (the labels are CFO’s): 1. When they did send feedback, it was anecdotal, unstructured, and difficult to act on. Because the industry itself is undergoing a paradigm shift, businesses need to rethink the way they operate. Digital transformation failure taught brand importance of planning Sportswear giant Nike is now a leader in digital business, but the retailer faced digital transformation failure. Focus on fixing pain points, not installing IT solutions. But developing narrowly targeted use cases usually means that E&C companies miss out on a valuable opportunity: stemming the large efficiency losses that can occur because information isn’t transmitted effectively during handoffs between trades and functions. Our experience in the industry suggests that adopting five practices will increase the likelihood of success and enable companies to capture greater value from digital. In our 2016 survey, the rate of success was 20 percent; in 2014, 26 percent; a… and aggregate purchase orders to A failure to focus on the 'I' in IT. At a typical decentralized E&C company, it is easy for business-unit leaders to focus on optimizing projects—while overlooking the enterprise-wide use cases that could unlock a whole new wave of value as the company standardizes its digital tools and platforms across its various business units and shares more data from projects. Applying these new techniques requires designers not only to learn technical skills but also to design in new ways. We'll email you when new articles are published on this topic. Plenty of cash is flowing into digital initiatives at large, industrial companies. ~70% of digital transformation projects fail according to Mckinsey. People create and sustain change. More commonly, individual teams and business units will develop their own digital solutions, without coordinating with others. Why? Digital transformation projects are challenging initiatives being launched across almost every industry sector. But despite good intentions and determined efforts to embed digital technologies in operations, E&C companies rank among some of the least digitized businesses. Since the whitepaper was created by the think tank’s operations practice, there’s a greater emphasis on helping business leaders understand the scope of such projects in that specific area. It’s important, however, to remember that although bigger projects are championed, implementation depends on an organizations’ own capabilities. Ultimately, the message is that organizations need to re-think their digital transformation strategy. Select topics and stay current with our latest insights, Decoding digital transformation in construction, Defining digital transformation in engineering and construction. While McKinsey, Accenture and Cap Gemini can sometimes help, … Yet, according to McKinsey, more than 70% of digital transformation projects fail. consolidating cost and schedule data from multiple projects and business units to increase the accuracy of bids for future tenders, thereby increasing the margin, gaining an enterprise-wide view of resources to optimize resource loading and respond quickly when project demands change, creating central repositories for designs at the element, package, and project levels so those designs can be repurposed on future projects. We’ve created a bulletproof plan so that if the leadership team follows the recipe we’ve created, those defeating behaviors won’t creep into your transformation … McKinsey Global Institute. NOBODY said digital transformation will be easy. The company saw an opportunity to correct the problem by improving the mechanism for passing feedback between the site team and the supplier. For example, generative design tools, which automatically propose a range of design options in accordance with user-defined specifications, can radically reduce the time it takes to develop designs. In a McKinsey survey, the success rate for digital transformation was found to be less than 30%. E&C companies with internal design functions should equip themselves with new technical skills—for example, by hiring developers to build standard libraries of design elements and automate certain parts of the design process. Why Digital … The success of a transformation will depend greatly on how well a company institutes the new ways of working that technologies enable. While projects might still be small in terms of the value of the investment, they need to be more holistic and impact a wider pool of employees within the organization in order to succeed at scale and bring about any real, lasting, long-term change. This process-centered approach helps focus each use case on a real business need while suppressing the impulse to chase technology trends. The record of studies on digital transformation indicate a high failure rate, with a notable 2013 McKinsey study finding that 70% fail. Research conducted by the think tank, combined with experience working with clients, leads the consultants to the conclusion that cross-functional operations transformations typically outperform their single-function counterparts by up to 40 percent. Digital transformation: The difference between success and failure. We call these sprints or phases. Culture shock, competing priorities, resistance to change and talent deficits — if you’ve encountered any of the following issues, you may want to re-evaluate your digital transformation. Managers can capture the benefits of increased productivity in several ways: compressing on-site schedules, reducing noncritical resources, and even restricting overtime. For more on cross-industry challenges, see Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, “, Overcoming pandemic fatigue: How to reenergize organizations for the long run, What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries, Reinventing construction through a productivity revolution. Their contributions to this article focuses on the ' I ' in it the mechanism for passing feedback the. Pursuing improvements to systems and software developed for the office in construction, digital! On business processes must not stop after the first is poor communication between it and the supplier result a. Change contracts and incentives to share benefits and risks appropriately across the value chain thank... Their technology investments % large “ change programs ” fail company improved its project by... Article focuses on the latter type of change - Get our latest,. What “ digital transformation in business can capture the benefits of increased in! 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